From Donations to Measurable Outcomes
Objective
To link fundraising data with program delivery metrics to demonstrate impact and improve donor retention.
Business Problem
The organisation collected donation data but could not quantify its true social return. Stakeholders needed proof that every dollar contributed produced meaningful results.
Analytical Approach
- Merged donor transactions with beneficiary impact data.
- Calculated ROI per program and donor retention correlation.
- Created transparent dashboards to communicate impact to stakeholders.
Key Metrics
- Funds Raised: $1.1M CAD
- ROI per Program: 4.1×
- Donor Retention Correlation: +0.76
- Fundraising Growth Potential: +14%
Insight
A small group of recurring donors accounted for most long-term funding stability. Highlighting measurable outcomes improved trust and fundraising efficiency.
Business Value
By connecting financial and program data, the non-profit gained credibility with funders and new donors, turning transparency into a growth engine.
💡 Coming Soon: Impact dashboard, dataset, and donor analysis workbook.
Tags: #SocialImpact #NonProfitAnalytics #MensahInsights